The online job market already involves a high level of social networking that works by using talent and professional background to find jobs for job seekers as well as identifying talented candidates for employers. It is matchmaking on a professional level enabled by the growth of social media.
However the sheer volume of people reached, who may think their skills match an online job posting means that employers sometimes have an even harder task sifting through applicants to make that elusive match. In the online job world the number of applicants is limitless. So employers are finding the skills of top recruitment agencies ever more valuable.